ABD Launches Whirlpool's Bauknecht Brand

Richard Broderick, Managing Director KAL, Fergus Johnston, Managing Director Whirlpool Ireland and Bauknecht Brand Ambassador, Kevin Thornton of the award-winning Thornton's Restaurant

In one of the most exciting developments in the consumer appliances sector in recent years, KAL/ABD has teamed up with Whirlpool to launch the high-end Bauknecht brand on the Irish market

The long-standing German brand - owned by Whirlpool Corporation– is one of the strongest performing appliance manufacturers in continental Europe, most notably in Germany, Belgium, Holland and Russia, and is expected to find an equally enthusiastic market in Ireland. “We believe the market is ready for a new brand,” said Richard Broderick, managing director of KAL Group, who believes that Bauknecht’s reputation and heritage should ensure that it is particularly well received in the Irish market, both by consumers and retailers alike. “There’s nothing quite like it here [in Ireland]: it has an extremely strong specification, an excellent back-up in terms of service and demonstrations and it offers excellent value for money.”

The KAL/ABD//Whirlpool alliance, Fergus Johnston, managing director of Whirlpool, explains, taps into Whirlpool’s vast product line-up and powerful R&D capability, while also availing of KAL Group’s extensive local market knowledge. “When it comes to premium products within the Irish market place, KAL Group are in a leading position,” he mentions.

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